Resource Dynamics Corporation
Retail marketing of energy services and equipment has become more complex as energy industries make the transition toward competition. The rules of the game are in flux, with elements of both regulated and competitive markets in place. Companies need to understand the markets in which they operate and which approaches are most effective in those markets.
Recent Accomplishments Include:
• Determining the most profitable direction to reposition an energy company in an evolving market.
• Developing non traditional branded services for an energy company's expansion.
• Assisting energy service companies in selecting and promoting electrotechnologies to promote to their customers.
• Conducting commercial and industrial customer surveys to determine how to best meet customer needs.
• Preparing marketing literature to communicate technical information to lay audiences.
• Developing a comprehensive key accounts program to help customer representatives better serve their customers.
Recent Accomplishments Include:
• Determining the most profitable direction to reposition an energy company in an evolving market.
• Developing non traditional branded services for an energy company's expansion.
• Assisting energy service companies in selecting and promoting electrotechnologies to promote to their customers.
• Conducting commercial and industrial customer surveys to determine how to best meet customer needs.
• Preparing marketing literature to communicate technical information to lay audiences.
• Developing a comprehensive key accounts program to help customer representatives better serve their customers.
Marketing for Energy Businesses
