Creating Opportunities

Marketing Musts:

• Manage net margin (price, product)
• Ensure customer-led marketing
• Develop/manage product
• Develop/manage brand
• Effective marketing management

Customer Focused Marketing

• Market and competitor intelligence
• Segmentation
• Product/process
• Full integration through value chain
• Data systems are key
• Single point of customer contact

How RDC Can Help:

• Full value chain understanding
• Best organize for competition
• Market research
• Customer & market segmentation
• Sales support and training
• Product development and testing · Plan for culture change