We provide a number of services that can help you better understand and respond to the evolving energy marketplace. These include:

• Resources on Demand - Developed to assist energy companies marketing to businesses, Resources on Demand is well suited to companies that target commercial, industrial and institutional customers and that must react quickly to competitive developments, plan or experience rapid growth, are testing new products or services in uncertain markets, have stretched and overworked marketing staffs, or need to manage the risks of new customer initiatives. Resources on Demand consists of two related components: On-call Market Intelligence and the Marketing Talent Bank.

  On-call Market Intelligence provides a broad range of timely and accurate information in a changing marketplace, including:

  • Concise summaries or detailed reports of market developments
  • Business, industry and customer profiles
  • Competitor analysis
  • Customer needs and technology evaluations
  • Market information and related statistics.

  
  The Marketing Talent Bank provides immediate access to professional expertise and support (either on- or off-site) to focus and execute a competitive business strategy.

  • On-target opportunity and risk assessment
  • Rapid market positioning and exploitation
  • Effective business unit alignment and optimization
  • Practical workforce retraining and retooling.

   

• Key Account Services. A unique set of tools to enable you understand your customers business, solve their problems beyond just energy needs, and identify new business opportunities. These tools provide one-stop access to customer information, technical and industry experts, equipment vendors and other services at a reasonable cost. Whether you have an established Key Accounts Program, are just now setting one up, or see Key Accounts as part of a competitive origination function, these services meet your needs. The entire set works of services together to make your representatives more customer-effective in either regulated or competitive retail energy markets. Several are Internet-based to ensure responsiveness.

  The service consists of core services available to all program subscribers and optional expanded services that can be tailored to meet a company's specific needs.

Core services include:

• Sector Profiles. Up-to-date overviews of commercial and industrial segments provide the background to make customer calls and provide effective customer support.
• Web-based Assistance. "Ask the Expert" using the website for quick and accurate answer to technical and industry questions.
• Key Accounts Marketing Manual. Training materials to develop and enhance critical Key Account Executive skills.
• Vendor Information and Contacts. Information with links to vendors of equipment and other energy-related product and services.
• Customer Opportunity Emails. Customer sector alerts and technology or application success stories to use yourself or to email on to your customers.
• Annual Meeting. What's working/what's not, current offerings and new product needs, leadership and customer service awards.

• Market and Customer Intelligence - helping clients understand the behavior of their customers and competitors. We provide market research, market assessment, and the financial and economic analysis of end-use technologies, power quality, and distributed generation.
• Energy Technology Market Assessments - evaluating markets for energy utilization and conversion technologies. We assess market size and trends, business practices, competition, technology performance, and energy and environmental impacts. RDC has extensive experience developing electric power technology roadmaps.
• Energy Solutions for Commercial and Industrial Markets - helping clients in energy sales, service or equipment businesses effectively market to their commercial and industrial customers. We identify opportunities, evaluate products and services, design marketing programs and develop communications materials.
• Sales Force Retooling - reorganizing and reorienting sales forces to be most effective. We perform internal capability studies and help train, develop and motivate employees.

RDC services are most frequently customized to meet individual client needs. This individualized customization involves applying a leading solution to a specific situation. Alternatively, we can develop solutions that cut across core capability areas or we can develop innovative approaches to new challenges.