Key Staff

N. Richard Friedman, Chairman.
Mr. Friedman directs strategic business assessments, advises energy companies on customer marketing strategies, and identifies opportunities for new business development ventures. He is a nationally-recognized expert on commercial and industrial energy use, and over the last 3 decades has written and lectured extensively on the application of electrotechnologies to process operations, customer power generation, distributed generation and cogeneration, and innovative approaches to product and service marketing. Mr. Friedman has a Master in Engineering Administration from the George Washington University and a BS in Electrical Engineering from the Moore School at the University of Pennsylvania. He is a member of the Institute of Electrical and Electronic Engineers and the Association of Energy Engineers.

Paul Lemar, President.
Mr. Lemar manages projects to develop and support marketing strategies for utility retail operations, energy service companies, equipment manufacturers, and customer groups. He is currently advising a group of small businesses on aggregation issues and opportunities. Mr. Lemar has over 15 years of experience in advising business customers and utilities in managing energy use, assessing new energy technology, and developing strategic plans. He provides utilities with assistance in developing marketing programs for customer groups ranging from large industrials to small businesses such as auto body shops and dry cleaners, and applies financing as a strategic asset for many of these customers. Mr. Lemar holds a BS in Mechanical Engineering and a MBA, both from the University of Maryland.

Paul Sheaffer, Director of Technology Analysis and Deployment.
He has a broad background in distributed generation, manufacturing, analysis, design and database systems. He currently manages projects focusing on new business opportunities associated with existing and emerging technology applications, compressed air and other motor systems, and has advised clients on new manufacturing technologies and industrial process improvement programs. Mr. Sheaffer has hands on design experience with industrial automation components. Mr. Sheaffer has a BS in Mechanical Engineering from Virginia Polytechnic and State University and a Master in Engineering Management from the George Washington University.

E.J. Honton, Director of Strategic Business Development.
Mr. Honton manages the operations of our Portland, OR office, and has over 20 years experience developing methodologies for cost-effectively solving complex business problems. His emphasis has been on forecasting and modeling various aspects of energy businesses, and he has conducted extensive market analysis of the economic impact of technology on business operations. He recently led a major effort to apply technology roadmapping techniques to the development of an industry-wide, multi-year R&D program. Over the last couple years he has worked on risk management in the changing electric power industry, helping clients integrate their trading and risk management functions. Mr. Honton received a BS in Civil Engineering and a MA in Economics from The Ohio State University.